DEINOS

The house beside Deinos

Of It's Own

Things made because they want to exist. Deinos takes the terrible half of the word seriously. Of It's Own is the wondrous half, let loose: companies for making things, telling stories and getting through ordinary life with a little more room to play. Same standard. Different temperament.2

The same standard, a different temperament.

  • The hand stays in the work.AI assists. The maker decides, and the maker is credited.
  • Play is not a waste of time.Some of the best work starts as an accident somebody chose to keep.
  • Time returned is time to make.The hours Short Week gives back have to go somewhere worth going.

What they would make

Concept interfaces, drawn to show what each product would do. None of them is live.

  • End Credits recordShared capability
    Written byPerson
    Illustrated byPerson
    Edited byPerson
    Machine assistanceUpscaling and captions, model disclosed
    RecordAttached to the file, readable by anyone who receives it
    Concept interface. Not a live product.

    End Credits. A record of who made what, that travels with the work. About End Credits

  • Claymation frame stripProduct concept
    1. 1Hand
    2. 2Hand
    3. 3Assist
    4. 4Hand
    5. 5Hand
    6. 6Assist
    7. 7Hand
    8. 8Hand

    AI cleans up and matches frames. The maker decides every frame.

    Concept interface. Not a live product.

    Claymation. Make it with your hands. AI helps it move. You direct what happens next. About Claymation

  • Good Fiction continuityProduct concept

    Chapter 40, continuity check

    • The promise at the harbour, chapter 2
    • The lighthouse keeper's name
    • Mara's age differs from chapter 11
    AuthorCredited on every chapter
    Concept interface. Not a live product.

    Good Fiction. Story worlds that remember themselves. About Good Fiction

  • LaundryDay householdProduct concept
    TaskDueDone by
    Passport renewalIn 41 daysNot started
    School formFridayYou
    Car insuranceRenewedYour partner
    Concept interface. Not a live product.

    LaundryDay. The household admin, handled. About LaundryDay

  • Faint Idea brief builderProduct concept
    1. What is it, badly?A map of the quiet places in a city
    2. Who is it for?People who need twenty minutes of calm
    3. What would make it real by Friday?Twelve places, one walk, one page
    Write the brief
    Concept interface. Not a live product.

    Faint Idea. For the thought before the brief. Somewhere for an idea to begin. About Faint Idea

In formation

Tools, studios and an imprint for making things, and help with everyday life.1 End Credits is shared with Deinos.

Time returned is time to make.

The hours Short Week gives back have to go somewhere worth going. Of It's Own is where some of them go.

View the full portfolioBack to Deinos

  1. All companies are in development. None has customers, revenue or a live product. Figures as of 2 November 2026.
  2. Deinos and Of It's Own are a proposed brand relationship. The legal structure has not been decided.
  3. A proposed framework, written before the first company launches. Not yet adopted; adoption will be dated and signed.